Know Your Risk. Name Your Event.
Newsletter 186: Two stories about the decisions that define your event
Micro-Events Are Outperforming Large Conferences - Here's Why
Newsletter 183: Audience fatigue, tighter budgets, and rising expectations are changing the events industry. Intentional design is the answer.
The Experience Economy: Why Events Are More Valuable Than Ever
Newsletter 177: Understanding why people pay premium prices for less, and what it means for how you design, price, and market your events
The Human Edge
Newsletter 188: Two truths your next event depends on: AI can't create a moment, and marketing can't do it alone
Impress the Right People, For the Right Reasons
Newsletter 187: The case for curation over volume, feedback over scores — and why it starts with a single question
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