The License Nobody Tells You About

The License Nobody Tells You About

Newsletter 193: Hotels have it built in. Non-traditional venues don't. Here's what you need to know before you sign.

Micro-Events Are Outperforming Large Conferences - Here's Why

Micro-Events Are Outperforming Large Conferences - Here's Why

Newsletter 183: Audience fatigue, tighter budgets, and rising expectations are changing the events industry. Intentional design is the answer.

68% of Planners are being asked to Prove Impact. 30% Can

68% of Planners are being asked to Prove Impact. 30% Can

Newsletter 197: Also inside: delivering your holiday events with no budget left

68% of Planners are being asked to Prove Impact. 30% Can

Newsletter 197: Also inside: delivering your holiday events with no budget left

The beamer that was almost a BMW

Newsletter 196: Why the words we use every day cause the most trouble.

Premium Swag, Generalist Producers, and the Real Cost of Cutting Corners

Newsletter 195: Two articles on spending smarter—on gifts and on yourself

Archive

68% of Planners are being asked to Prove Impact. 30% Can

68% of Planners are being asked to Prove Impact. 30% Can

Newsletter 197: Also inside: delivering your holiday events with no budget left

Camelia Yeung
Camelia Yeung
The beamer that was almost a BMW

The beamer that was almost a BMW

Newsletter 196: Why the words we use every day cause the most trouble.

Camelia Yeung
Camelia Yeung
Premium Swag, Generalist Producers, and the Real Cost of Cutting Corners

Premium Swag, Generalist Producers, and the Real Cost of Cutting Corners

Newsletter 195: Two articles on spending smarter—on gifts and on yourself

Camelia Yeung
Camelia Yeung
AI in Events: What to Embrace and What to Leave to Humans

AI in Events: What to Embrace and What to Leave to Humans

Newsletter 194: Two practical guides to help you work smarter, not harder, this fall

Camelia Yeung
Camelia Yeung
The License Nobody Tells You About

The License Nobody Tells You About

Newsletter 193: Hotels have it built in. Non-traditional venues don't. Here's what you need to know before you sign.

Camelia Yeung
Camelia Yeung
Beyond the Ballroom: Where to Host, and When to Say No

Beyond the Ballroom: Where to Host, and When to Say No

Newsletter 192: Two decisions every event pro faces: where you hold the event, and what you're willing to hold the line on.

Camelia Yeung
Camelia Yeung
Your Experience Is the Edge AI Can't Replace

Your Experience Is the Edge AI Can't Replace

Newsletter 191: Why judgment still wins when events go off script, and how to unstick your creativity when the logistics pile up.

Camelia Yeung
Camelia Yeung
The Halal Sign That Lied: Why Your Buffet Labels Are a Lawsuit Waiting to Happen

The Halal Sign That Lied: Why Your Buffet Labels Are a Lawsuit Waiting to Happen

Newsletter 190: Buffet labels that break trust. A shocked traveler. And the three non-negotiables that would have stopped it all.

Camelia Yeung
Camelia Yeung
The Skyhook Problem: What Your Event Team Wishes You Already Knew

The Skyhook Problem: What Your Event Team Wishes You Already Knew

Newsletter 189: Great events don't get built on great ideas. They get built on great ideas that understood their constraints from the start.

Camelia Yeung
Camelia Yeung
The Human Edge

The Human Edge

Newsletter 188: Two truths your next event depends on: AI can't create a moment, and marketing can't do it alone

Camelia Yeung
Camelia Yeung
Impress the Right People, For the Right Reasons

Impress the Right People, For the Right Reasons

Newsletter 187: The case for curation over volume, feedback over scores — and why it starts with a single question

Camelia Yeung
Camelia Yeung
Know Your Risk. Name Your Event.

Know Your Risk. Name Your Event.

Newsletter 186: Two stories about the decisions that define your event

Camelia Yeung
Camelia Yeung
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