Archive

Micro-Events Are Outperforming Large Conferences - Here's Why

Micro-Events Are Outperforming Large Conferences - Here's Why

Newsletter 183: Audience fatigue, tighter budgets, and rising expectations are changing the events industry. Intentional design is the answer.

Camelia Yeung
Camelia Yeung
When Saying No Feels Impossible: Setting Boundaries Without Burning Bridges (Plus the Budget-Friendly Swag Hack Nobody's Using)

When Saying No Feels Impossible: Setting Boundaries Without Burning Bridges (Plus the Budget-Friendly Swag Hack Nobody's Using)

Newsletter 181: The 2 AM call that changed how I work, and why your best giveaway is already sitting in your content library

Camelia Yeung
Camelia Yeung
Make Them Want to Attend

Make Them Want to Attend

Newsletter 180: The playbook and checklist to make your events unmissable

Camelia Yeung
Camelia Yeung
Why Event Professionals Need Better Feedback (And How to Handle LinkedIn Outreach After Layoffs)

Why Event Professionals Need Better Feedback (And How to Handle LinkedIn Outreach After Layoffs)

Newsletter 178: Listen better, filter smarter: The real work happens after the event

Camelia Yeung
Camelia Yeung
The Experience Economy: Why Events Are More Valuable Than Ever

The Experience Economy: Why Events Are More Valuable Than Ever

Newsletter 177: Understanding why people pay premium prices for less, and what it means for how you design, price, and market your events

Camelia Yeung
Camelia Yeung
The Event That People Can't Get Into (And What That Tells Us)

The Event That People Can't Get Into (And What That Tells Us)

Newsletter 176: The $40 Lecture That Sells Out in Minutes

Camelia Yeung
Camelia Yeung
Stop Hiring the Same Keynote Speakers: 5 Unexpected Event Partnerships That Work

Stop Hiring the Same Keynote Speakers: 5 Unexpected Event Partnerships That Work

Newsletter 175: Solving real event problems with collaborations that actually matter

Camelia Yeung
Camelia Yeung
Things I Can't Say to Your Face

Things I Can't Say to Your Face

Newsletter 174: An event producer's survival guide

Camelia Yeung
Camelia Yeung
Flight Cancellations and Event Planning: Why Hybrid Infrastructure Is No Longer Optional

Flight Cancellations and Event Planning: Why Hybrid Infrastructure Is No Longer Optional

Newsletter 173: Your disaster preparedness checklist just became your competitive advantage

Camelia Yeung
Camelia Yeung
Small, Sticky, Indispensable: The Event Planner’s Secret Weapon

Small, Sticky, Indispensable: The Event Planner’s Secret Weapon

Newsletter 172: Think a tiny square of paper can’t change your day?

Camelia Yeung
Camelia Yeung
Why Your 2026 Event Strategy Is Already Outdated (And What to Do Instead)

Why Your 2026 Event Strategy Is Already Outdated (And What to Do Instead)

Newsletter 171: Your competitors are still in the red ocean. Here's how to leave them behind with one simple shift.

Camelia Yeung
Camelia Yeung
The Worst Idea Method

The Worst Idea Method

Newsletter 170: Why Your Worst Idea Might Be Your Best Event Strategy

Camelia Yeung
Camelia Yeung
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